In April 2021, the partners of the WinEra project implemented a series of online and physical events, to mark the end of the project. During the events, various participants had the opportunity to interact with the final products, discuss the importance and impact of the WinEra project, and discover the educational materials. The participants of the events represented:
- Wine producers
- Certification bodies
- Local entrepreneurs,
- Agricultural organizations
- Public authorities
Overall, 9 events were held in all countries, with a total of 179 participants.
During the events, the WinEra partners presented the project and explain its benefits, as well as the way to gain access to the educational materials and the e-learning platform. A variety of promotional tools and channels were used to promote the events, including social media, email invitations, phone calls, broadcasting through Facebook live, publication of news articles, use of partners’ websites, and face-to-face conversations.